Open AccessSmash that subscribe button! – The evolution of the third-party product reviewer market on YouTube
Author(s) -
Gábor Murai,
Olivér Béla Kovács
Publication year - 2022
Publication title -
marketing and menedzsment
Language(s) - English
Resource type - Journals
eISSN - 2786-3395
pISSN - 1219-0349
DOI - 10.15170/mm.2022.56.02.02
Subject(s) - product (mathematics) , boom , business , new product development , marketing , advertising , industrial organization , engineering , mathematics , geometry , environmental engineering