Open AccessA game of perceived risk in social commerce transactions – A suggestion for the integration of the trust (payment) feature on social commerce platform sales
Author(s) -
Vananh Phamthi
Publication year - 2022
Publication title -
marketing and menedzsment
Language(s) - English
Resource type - Journals
eISSN - 2786-3395
pISSN - 1219-0349
DOI - 10.15170/mm.2021.56.01.03
Subject(s) - social commerce , opportunism , payment , business , intermediary , social media , set (abstract data type) , dilemma , risk perception , order (exchange) , social dilemma , e commerce , function (biology) , marketing , microeconomics , perception , computer science , economics , finance , psychology , world wide web , neuroscience , philosophy , epistemology , evolutionary biology , biology , market economy , programming language