
Social Media as Effective Tool for Understanding Customer Experience: A Systematized Review
Author(s) -
Bate Adisu Fanta,
Ayman Balawi
Publication year - 2022
Publication title -
marketing and menedzsment
Language(s) - English
Resource type - Journals
eISSN - 2786-3395
pISSN - 1219-0349
DOI - 10.15170/mm.2021.55.04.02
Subject(s) - social media , purchasing , product (mathematics) , business , advertising , marketing , computer science , world wide web , geometry , mathematics