Open AccessAz online reklámok közvetlen hatásának vizsgálata a vásárlási döntésekre
Author(s) -
Zoltán Korpás,
Bálint Szabó
Publication year - 2019
Publication title -
marketing and menedzsment
Language(s) - Hungarian
Resource type - Journals
eISSN - 2786-3395
pISSN - 1219-0349
DOI - 10.15170/mm.2019.53.02.03
Subject(s) - advertising , psychology , online advertising , sympathy , product (mathematics) , sample (material) , banner , recall , the internet , perception , social psychology , computer science , business , mathematics , cognitive psychology , chemistry , geometry , archaeology , chromatography , neuroscience , world wide web , history