Open AccessResearch on the Development and Implementation of an Innovative Dairy Product
Author(s) -
Nkumbu Nalwimba,
Qi Gao,
G. Mudimu
Publication year - 2017
Publication title -
management of sustainable development
Language(s) - English
Resource type - Journals
eISSN - 2247-0220
pISSN - 2066-9380
DOI - 10.1515/msd-2017-0022
Subject(s) - swot analysis , product (mathematics) , business , new product development , consumption (sociology) , marketing , perception , process management , psychology , sociology , mathematics , social science , geometry , neuroscience
This research studies the perceptions of consumers regarding the consumption of products like cheese with flavored plants. The aromatic plants enrich the products with bioactive substances beneficial to the human body, or change their sensory qualities. We used the Swot analysis because it has a strong qualitative character for all functional domains within a company, especially in research and development of new products. The questionnaire has questions which collects the information necessary to achieve the objectives of the research