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Since the enrollment expansion of colleges and universities, University graduates have proliferated in China, the employment of college graduates is becoming more and more difficult. Real situation requires colleges and universities must spend big strength in starting a business to promote graduates employment. Based on colleges and universities to promote university students' employment entrepreneurship support measures as the research content, with in 5 colleges and universities in hebei province as the research object, through the investigation and study and literature analysis, the paper analyzes the problems existing in the guidance of employment and entrepreneurship, entrepreneurship education, school enterprise cooperation, employment. At the same time reference to the United Kingdom and the United States of college students employment experience, the paper put forward the improvement measures of the colleges and universities in the current stage to promote the employment and Entrepreneurship of College Students: equal emphasis on service and development in the field of employment guidance, the unity of theory and practice in the aspect of entrepreneurship education, in the aspect of school enterprise cooperation to achieve win-win.

balkan region conference on engineering and business education

The Analysis and Improvement Strategies on College Students' Employment and Entrepreneurship Measures - Taking Universities in Hebei Province as an Example