Open AccessAttention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
Author(s) -
Helen W. Sullivan,
Vanessa Boudewyns,
Amie C. O’Donoghue,
Sandra P. Marshall,
Pamela Williams-Piehota
Publication year - 2017
Publication title -
journal of public policy and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.162
H-Index - 74
eISSN - 1547-7207
pISSN - 0743-9156
DOI - 10.1509/jppm.16.013
Subject(s) - distraction , prescription drug , medical prescription , advertising , eye tracking , drug , psychology , medicine , internet privacy , business , computer science , psychiatry , cognitive psychology , pharmacology , artificial intelligence
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