Open AccessAn Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
Author(s) -
Kathryn J. Aikin,
Amie C. O’Donoghue,
Claudia Squire,
Helen W. Sullivan,
Kevin R. Betts
Publication year - 2015
Publication title -
journal of public policy and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.162
H-Index - 74
eISSN - 1547-7207
pISSN - 0743-9156
DOI - 10.1509/jppm.14.077
Subject(s) - statement (logic) , toll , advertising , comprehension , food and drug administration , medicine , psychology , business , computer science , environmental health , political science , law , immunology , programming language
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