Open AccessMirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
Author(s) -
Hannah H. Chang,
Iris W. Hung
Publication year - 2018
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmr.15.0080
Subject(s) - feeling , construal level theory , psychology , social psychology , consumption (sociology) , scope (computer science) , variety (cybernetics) , outcome (game theory) , regulatory focus theory , donation , focus (optics) , cognitive psychology , marketing , economics , microeconomics , business , creativity , computer science , physics , optics , social science , artificial intelligence , sociology , programming language , economic growth
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