Open AccessIt's Not Whether you Win or Lose, It's how you Play the Game? the Role of Process and Outcome in Experience Consumption
Author(s) -
Yang Xia,
Huifang Mao,
Laura A. Peracchio
Publication year - 2012
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmr.10.0083
Subject(s) - outcome (game theory) , interdependence , consumption (sociology) , process (computing) , psychology , social psychology , marketing , economics , business , microeconomics , computer science , sociology , social science , operating system