Open AccessModeling Multichannel Home Video Demand in the U.S. Motion Picture Industry
Author(s) -
Anirban Mukherjee,
Vrinda Kadiyali
Publication year - 2011
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmr.07.0359
Subject(s) - cannibalization , channel (broadcasting) , renting , revenue , advertising , film industry , economics , microeconomics , competitor analysis , marketing , business , econometrics , telecommunications , movie theater , computer science , finance , art , political science , law , art history
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom