Open AccessGender Jeopardy in Financial Risk Taking
Author(s) -
Xin He,
J. Jeffrey Inman,
Vikas Mittal
Publication year - 2008
Publication title -
journal of marketing research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmkr.45.4.414
Subject(s) - double jeopardy , financial risk , investment decisions , test (biology) , task (project management) , psychology , regulatory focus theory , investment (military) , risk aversion (psychology) , social psychology , actuarial science , economics , finance , expected utility hypothesis , political science , behavioral economics , management , politics , law , paleontology , mathematical economics , biology
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