Open AccessInterfirm Cooperation and Customer Orientation
Author(s) -
Aric Rindfleisch,
Christine Moorman
Publication year - 2003
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1509/jmkr.40.4.421.19388
Subject(s) - competitor analysis , business , customer orientation , alliance , marketing , agency (philosophy) , government (linguistics) , customer retention , industrial organization , service (business) , service quality , philosophy , linguistics , epistemology , political science , law
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