Open AccessThe Impact of Brand Quality on Shareholder Wealth
Author(s) -
Sundar G. Bharadwaj,
Kapil R. Tuli,
André Bonfrer
Publication year - 2011
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.75.5.88
Subject(s) - shareholder , systematic risk , business , quality (philosophy) , stock (firearms) , earnings quality , endogeneity , earnings , monetary economics , economics , finance , corporate governance , econometrics , philosophy , accrual , epistemology , mechanical engineering , engineering
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