Open AccessMarketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions
Author(s) -
Sekar Raju,
Priyali Rajagopal,
Timothy J. Gilbride
Publication year - 2010
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.74.3.093
Subject(s) - pledge , psychological intervention , incentive , intervention (counseling) , attendance , competition (biology) , psychology , environmental health , medicine , political science , economics , economic growth , psychiatry , ecology , law , biology , microeconomics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom