Open AccessFinancial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Author(s) -
S. Cem Bahadir,
Sundar G. Bharadwaj,
Rajendra K. Srivastava
Publication year - 2008
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.72.6.049
Subject(s) - business , portfolio , leverage (statistics) , value (mathematics) , mergers and acquisitions , marketing , enterprise value , sample (material) , brand equity , endogeneity , database transaction , finance , economics , econometrics , machine learning , computer science , programming language , chemistry , chromatography
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