Open AccessRethinking Customer Solutions: From Product Bundles to Relational Processes
Author(s) -
Kapil R. Tuli,
Ajay K. Kohli,
Sundar G. Bharadwaj
Publication year - 2007
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.71.3.001
Subject(s) - customer to customer , business , customer retention , customer advocacy , customer intelligence , marketing , voice of the customer , process management , service (business) , service quality
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