Open AccessHow Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Author(s) -
Lien Lamey,
Barbara Deleersnyder,
Marnik G. Dekimpe,
JanBenedict E.M. Steenkamp
Publication year - 2006
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jmkg.71.1.1
Subject(s) - private label , recession , flourishing , national brand , private sector , business , economics , market share , marketing , market economy , monetary economics , economic growth , macroeconomics , psychology , psychotherapist
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