Open AccessComparative Price and the Design of Effective Product Communications
Author(s) -
Thomas Allard,
Dale W. Griffin
Publication year - 2017
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jm.16.0018
Subject(s) - construal level theory , product (mathematics) , matching (statistics) , marketing , marketing communication , advertising , business , computer science , psychology , mathematics , social psychology , statistics , geometry
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