Open AccessThe Chief Marketing Officer Matters!
Author(s) -
Frank Germann,
Peter Ebbes,
Rajdeep Grewal
Publication year - 2015
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.1509/jm.14.0244
Subject(s) - sample (material) , marketing , officer , business , variable (mathematics) , economics , econometrics , accounting , mathematical analysis , chemistry , mathematics , chromatography , political science , law
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