Open AccessAn empirical study on channel attributes of online and offline channels based on Engel-Kollat-Blackwell (EKB) model
Author(s) -
Riktesh Srivastava,
Jitendra Singh Rathore,
Harbhan Singh
Publication year - 2021
Publication title -
world review of entrepreneurship, management and sustainable development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.229
H-Index - 16
eISSN - 1746-0581
pISSN - 1746-0573
DOI - 10.1504/wremsd.2021.10042150
Subject(s) - channel (broadcasting) , computer science , online and offline , empirical research , econometrics , mathematics , telecommunications , statistics , operating system