Open AccessComplexity in simplicity: the effects of visual complexity on consumers comprehension of product innovations
Author(s) -
Ruth Mugge,
Peiyao Cheng,
Cees de Bont
Publication year - 2020
Publication title -
journal of design research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.341
H-Index - 20
eISSN - 1748-3050
pISSN - 1569-1551
DOI - 10.1504/jdr.2020.10039324
Subject(s) - simplicity , comprehension , computer science , congruence (geometry) , product (mathematics) , human–computer interaction , mathematics , psychology , social psychology , programming language , philosophy , geometry , epistemology