Open AccessExternal technology commercialisation as an alternative mode of technology marketing
Author(s) -
Ulrich Lichtenthaler
Publication year - 2006
Publication title -
international journal of technology marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.216
H-Index - 10
eISSN - 1741-8798
pISSN - 1741-878X
DOI - 10.1504/ijtmkt.2006.010735
Subject(s) - marketing , business , mode (computer interface) , digital marketing , industrial organization , computer science , operating system