Open AccessFrom service culture to customer behavioural loyalty: an organising framework for service-dominant orientation
Author(s) -
Ritika Bhatia,
Anil Bhat
Publication year - 2020
Publication title -
international journal of services sciences
Language(s) - English
Resource type - Journals
eISSN - 1753-1454
pISSN - 1753-1446
DOI - 10.1504/ijssci.2020.113188
Subject(s) - service dominant logic , loyalty , business , knowledge management , marketing , service orientation , service (business) , value (mathematics) , measure (data warehouse) , process (computing) , process management , co creation , organizational culture , computer science , public relations , political science , database , machine learning , operating system