Open AccessPredicting Customer Engagement Behaviour: The mediating role of hotel functional quality in the Vietnamese Hotel industry
Author(s) -
Gamal S. A. Khalifa,
Nugyen Vuhieu Trung,
Sazzad Hossain
Publication year - 2020
Publication title -
international journal of services and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.258
H-Index - 27
eISSN - 1744-2389
pISSN - 1744-2370
DOI - 10.1504/ijsom.2020.10035316
Subject(s) - vietnamese , business , hotel industry , marketing , customer engagement , quality (philosophy) , hospitality industry , advertising , computer science , tourism , political science , philosophy , linguistics , epistemology , world wide web , law , social media