Open AccessHow does spectator marketing in women's leagues differ from that in men's leagues
Author(s) -
Noboru Adachi,
Rei Yamashita,
Hirotaka Matsuoka
Publication year - 2022
Publication title -
international journal of sport management and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.281
H-Index - 24
eISSN - 1740-2808
pISSN - 1475-8962
DOI - 10.1504/ijsmm.2022.121259
Subject(s) - league , spectator sport , sports marketing , advertising , marketing , gender relations , psychology , business , sociology , gender studies , marketing management , relationship marketing , physics , astronomy