Open AccessMerger of Burger King and Tim Hortons: analysis of marketing strategies in the quick service restaurants
Author(s) -
Etienne Musonera
Publication year - 2019
Publication title -
international journal of strategic business alliances
Language(s) - English
Resource type - Journals
eISSN - 1756-6452
pISSN - 1756-6444
DOI - 10.1504/ijsba.2019.102650
Subject(s) - advertising , marketing , business , service (business)