
A study on CRM effectiveness in public and private sector banks
Author(s) -
Noopur Saxena,
Mayur Taneja
Publication year - 2018
Publication title -
international journal of public sector performance management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.232
H-Index - 8
eISSN - 1741-105X
pISSN - 1741-1041
DOI - 10.1504/ijpspm.2018.10009503
Subject(s) - business , private sector , public sector , accounting , business administration , financial system , economics , economic growth , economy