Open AccessConceptualisation of customer experience: the case of mobile telecoms services in Morocco
Author(s) -
Beatrice Orlando,
Demetris Vrontis,
Fabio Fiano,
Mourad Oubrich,
Ikrame Belabbes
Publication year - 2020
Publication title -
international journal of managerial and financial accounting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.326
H-Index - 12
eISSN - 1753-6723
pISSN - 1753-6715
DOI - 10.1504/ijmfa.2020.10029003
Subject(s) - business , mobile service , marketing , customer advocacy , mobile telephony , customer retention , promotion (chess) , telecommunications , customer experience , customer to customer , advertising , service quality , service (business) , computer science , political science , mobile radio , politics , law