Open AccessDo customer profitability analyses pay? A survey of large Norwegian companies
Author(s) -
Øyvind Helgesen,
Helge Mykkeltveit Sandanger,
Joakim Sandbekk
Publication year - 2018
Publication title -
international journal of managerial and financial accounting
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.326
H-Index - 12
eISSN - 1753-6723
pISSN - 1753-6715
DOI - 10.1504/ijmfa.2018.095970
Subject(s) - profitability index , norwegian , customer profitability , business , construct (python library) , marketing , customer equity , customer retention , customer lifetime value , value (mathematics) , service quality , finance , statistics , computer science , service (business) , mathematics , linguistics , philosophy , programming language