Open AccessThe effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Author(s) -
Carunia Mulya Firdausy,
María Fernánda
Publication year - 2021
Publication title -
international journal of management and enterprise development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 25
eISSN - 1741-8127
pISSN - 1468-4330
DOI - 10.1504/ijmed.2021.113641
Subject(s) - advertising , attractiveness , the internet , business , population , promotion (chess) , marketing , sales promotion , psychology , computer science , political science , medicine , world wide web , sales management , politics , law , environmental health , psychoanalysis