Open AccessWillingness to pay and wait for mass customised products
Author(s) -
Hassan Kalantari,
Lester W. Johnson
Publication year - 2019
Publication title -
international journal of mass customisation
Language(s) - English
Resource type - Journals
eISSN - 1742-4216
pISSN - 1742-4208
DOI - 10.1504/ijmassc.2019.10025275
Subject(s) - marketing , business , willingness to pay , operations management , manufacturing engineering , engineering , economics , microeconomics