Open AccessI am loving it, really The effect of ethnocentrism, animosity, and service quality on consumer purchase intention in fast food restaurants in India
Author(s) -
Aarti Saini,
Satyanarayana Parayitam
Publication year - 2020
Publication title -
international journal of markets and business systems
Language(s) - English
Resource type - Journals
ISSN - 2056-4112
DOI - 10.1504/ijmabs.2020.113132
Subject(s) - moderation , ethnocentrism , consumer ethnocentrism , psychology , service quality , advertising , quality (philosophy) , social psychology , service (business) , marketing , business , philosophy , epistemology