Open AccessEthical concerns of consumers in mobile marketing
Author(s) -
Bernardus Franco Maseke
Publication year - 2020
Publication title -
international journal of markets and business systems
Language(s) - English
Resource type - Journals
ISSN - 2056-4112
DOI - 10.1504/ijmabs.2020.107300
Subject(s) - internet privacy , malware , business , mobile marketing , mobile device , permission , population , personally identifiable information , computer security , marketing , digital marketing , computer science , world wide web , political science , medicine , environmental health , law