Open AccessConsumer attitudes toward the adoption of mobile marketing in Namibia
Author(s) -
Bernardus Franco Maseke
Publication year - 2020
Publication title -
international journal of markets and business systems
Language(s) - English
Resource type - Journals
ISSN - 2056-4112
DOI - 10.1504/ijmabs.2020.107298
Subject(s) - marketing , business , mobile marketing , advertising , credibility , entertainment , digital marketing , political science , law