Open AccessHelp! Help! The Invasion of Artificial Intelligence Technology Towards Travel and Tourism Industry: What Malaysian Say About It
Author(s) -
Quah Wei Boon,
Cheng Chun Yi,
Moo Chia May
Publication year - 2022
Publication title -
international journal of leisure and tourism marketing
Language(s) - English
Resource type - Journals
eISSN - 1757-5575
pISSN - 1757-5567
DOI - 10.1504/ijltm.2022.10050465
Subject(s) - tourism , business , tourist industry , marketing , knowledge management , economic geography , computer science , geography , archaeology