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Customer accounting and marketing performance measures usage in the hotel industry in the USA
Author(s) -
Funda Oduncuoğlu,
Mehmet Ali Köseoğlu,
Emre Cengiz
Publication year - 2020
Publication title -
international journal of leisure and tourism marketing
Language(s) - English
Resource type - Journals
eISSN - 1757-5575
pISSN - 1757-5567
DOI - 10.1504/ijltm.2020.10033644
Subject(s) - marketing , business , hotel industry , accounting , advertising , geography , tourism , archaeology

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