Open AccessPositive and negative emotional spirals in e-WOM of new recreational sports: a case study on Nordic walking
Author(s) -
Marta Anna Zurawik,
Ulla Hakala,
Birgitta Sandberg
Publication year - 2019
Publication title -
international journal of leisure and tourism marketing
Language(s) - English
Resource type - Journals
eISSN - 1757-5575
pISSN - 1757-5567
DOI - 10.1504/ijltm.2019.103564
Subject(s) - popularity , recreation , variety (cybernetics) , context (archaeology) , psychology , word of mouth , social psychology , applied psychology , advertising , computer science , political science , geography , business , archaeology , artificial intelligence , law