Open AccessThe impact of interactive design as a conversion rate optimisation tool for e-commerce
Author(s) -
Anas Abubakar Rano,
Roopesh Kevin Sungkur
Publication year - 2019
Publication title -
international journal of information systems and management
Language(s) - English
Resource type - Journals
eISSN - 1751-3235
pISSN - 1751-3227
DOI - 10.1504/ijisam.2019.103610
Subject(s) - usability , computer science , e commerce , world wide web , human–computer interaction