Open AccessSegmentation of retail bank customers based on occasions (Agribank of Iran as case study)
Author(s) -
Mikael Parsa,
Shahriar Azizi
Publication year - 2020
Publication title -
international journal of islamic marketing and branding
Language(s) - English
Resource type - Journals
eISSN - 2055-0952
pISSN - 2055-0944
DOI - 10.1504/ijimb.2020.10031221
Subject(s) - business , marketing , retail banking , advertising
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