Open AccessThe congruent and comparative impacts of weather on consumer reviews: evidence from an online forum and experiment
Author(s) -
Judy Ma,
Dongling Huang,
Yu Wang
Publication year - 2021
Publication title -
international journal of internet marketing and advertising
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.165
H-Index - 19
eISSN - 1741-8100
pISSN - 1477-5212
DOI - 10.1504/ijima.2021.112788
Subject(s) - empirical evidence , advertising , product (mathematics) , marketing , business , empirical research , consumer behaviour , philosophy , geometry , mathematics , epistemology