Open AccessSocial media advertising and consumer decision-making: the mediating role of consumer engagement
Author(s) -
Dan Duku Dankwa
Publication year - 2021
Publication title -
international journal of internet marketing and advertising
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.165
H-Index - 19
eISSN - 1741-8100
pISSN - 1477-5212
DOI - 10.1504/ijima.2021.112786
Subject(s) - advertising , mediation , social media , business , confirmatory factor analysis , creativity , exploratory research , marketing , order (exchange) , psychology , social psychology , political science , sociology , law , finance , anthropology , service (business)