Open AccessViewer responses to product messages using one-person media influencers
Author(s) -
Kyoo Hoon Han,
Eunmi Lee
Publication year - 2021
Publication title -
international journal of internet marketing and advertising
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.165
H-Index - 19
eISSN - 1741-8100
pISSN - 1477-5212
DOI - 10.1504/ijima.2021.10035075
Subject(s) - influencer marketing , advertising , product (mathematics) , business , marketing , computer science , marketing management , relationship marketing , mathematics , geometry
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