Examining relational benefits and costs in an online non-transactional context
Author(s) -
Georgios Tsimonis,
Christos Koritos,
Sergios Dimitriadis
Publication year - 2018
Publication title -
international journal of internet marketing and advertising
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.165
H-Index - 19
eISSN - 1741-8100
pISSN - 1477-5212
DOI - 10.1504/ijima.2018.10011680
Subject(s) - context (archaeology) , transactional leadership , business , marketing , transactional analysis , transaction cost , computer science , psychology , social psychology , geography , finance , archaeology
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