Open AccessPre and Post Rebranding Performance Evaluation: A Case Study of Selected Indian Banks
Author(s) -
Pushpanjali Kaul,
Sangeeta Arora
Publication year - 2021
Publication title -
international journal of financial services management
Language(s) - English
Resource type - Journals
eISSN - 1741-8062
pISSN - 1460-6712
DOI - 10.1504/ijfsm.2021.10038243
Subject(s) - rebranding , business , marketing