Pre and Post Rebranding Performance Evaluation: A Case Study of Selected Indian Banks | Zendy

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Pre and Post Rebranding Performance Evaluation: A Case Study of Selected Indian Banks

Author(s) -

Sangeeta Arora,

Pushpanjali Kaul

Publication year - 2021

Publication title -

international journal of financial services management

Language(s) - English

Resource type - Journals

eISSN - 1741-8062

pISSN - 1460-6712

DOI - 10.1504/ijfsm.2021.10038243

Subject(s) - rebranding , business , marketing

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