Open AccessA comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, M.P., by using mystery shopping as a tool
Author(s) -
Satyendra Kumar,
Trupti Samir Almoula
Publication year - 2020
Publication title -
international journal of financial services management
Language(s) - English
Resource type - Journals
eISSN - 1741-8062
pISSN - 1460-6712
DOI - 10.1504/ijfsm.2020.10032387
Subject(s) - marketing , promotion (chess) , business , marketing mix , service (business) , private sector , work (physics) , product (mathematics) , public sector , advertising , economics , engineering , economic growth , mechanical engineering , geometry , mathematics , politics , political science , law , economy