Open AccessWhere are you from The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Author(s) -
Richard Glavee Geo,
Mark Pasquine,
Øystein Moen
Publication year - 2022
Publication title -
international journal of export marketing
Language(s) - English
Resource type - Journals
eISSN - 2059-0903
pISSN - 2059-089X
DOI - 10.1504/ijexportm.2022.10050131
Subject(s) - perception , quality (philosophy) , psychology , country of origin , advertising , marketing , business , philosophy , epistemology , neuroscience