Open AccessThe dynamics of entry mode choice in challenging business environments: an exploratory study of medium sized exporters' entry into Africa
Author(s) -
Henrik Gundelach,
Marit Hansen
Publication year - 2020
Publication title -
international journal of export marketing
Language(s) - English
Resource type - Journals
eISSN - 2059-0903
pISSN - 2059-089X
DOI - 10.1504/ijexportm.2020.107718
Subject(s) - internationalization , business , mode (computer interface) , industrial organization , mode choice , marketing , barriers to entry , extant taxon , exploratory research , entry level , knowledge management , market structure , international trade , computer science , sociology , engineering , public transport , evolutionary biology , biology , transport engineering , anthropology , operating system , media studies