Open AccessResearch on influencing mechanism of big five personality traits on customers online purchase intention: a mediating role of trust
Author(s) -
Muhammad Khalid Iqbal,
Ali Raza,
Fawad Ahmed,
Naveed Ahmad Faraz,
Umair Saeed Bhutta
Publication year - 2021
Publication title -
international journal of electronic business
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.142
H-Index - 8
eISSN - 1741-5063
pISSN - 1470-6067
DOI - 10.1504/ijeb.2021.10034873
Subject(s) - big five personality traits , psychology , structural equation modeling , personality , mediation , neuroticism , social psychology , computer science , sociology , social science , machine learning