Open AccessExploring film marketing in the new age digital era. Four cases of marketing European art house film productions
Author(s) -
Eirini Sifaki,
Maria Papadopoulou
Publication year - 2022
Publication title -
international journal of cultural management
Language(s) - English
Resource type - Journals
ISSN - 1756-5669
DOI - 10.1504/ijcultm.2022.120963
Subject(s) - art , marketing , digital marketing , visual arts , advertising , business